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Winning and Retaining the Modern Customer

Winning and Retaining the Modern Customer

Ventana Research
Pages 10 Pages

A comprehensive customer experience (CX) strategy requires deep insights into customer behavior, needs, and values. Modern analytics and AI tools, including natural language processing, enable organizations to predict customer needs and tailor interactions for improved satisfaction and loyalty. Real-time data usage throughout the customer journey helps anticipate future needs. Investing in AI, knowledge management, and automation enhances CX by providing consistent and personalized experiences at scale, crucial for achieving long-term customer retention and advocacy.

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