Winning Trust: How a Financial Services Company Drives a Personalized, Customer-First Approach to its Digital Transformation “ To continue to provide the best possible service, we needed to better understand our customers, what products they’re using, and their household relationships.” Chief Data Officer Financial Services Company Goals Solution Results Establish a single source of truth for each customer and share consistent, trusted data across the enterprise Use Informatica Multidomain MDM to master customers, entities, accounts, products, and locations across core banking systems Enables data-driven digital transformation for more targeted services and communications, better credit risk analysis, and an authoritative view of customer data Grow the business and onboard ne

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