This Braze guide presents 20+ customizable WhatsApp campaign ideas for activation, monetization, and retention. It introduces WhatsApp’s power as a marketing channel—emphasizing frictionless experiences, two-way communication, and vast global reach. The guide outlines opt-in best practices, growth strategies, and message quality requirements. Each campaign type (activation, monetization, retention) includes detailed use cases like welcome, onboarding, abandoned cart, upsell, and loyalty enrollment flows. Visual templates and “pro tips” show how to personalize, automate, and optimize campaigns for high conversion and engagement.

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