This ebook provides a comprehensive overview of how businesses can use WhatsApp as a unified channel for marketing, sales, and customer support. It explains why WhatsApp has become a preferred communication channel and how brands can build end-to-end conversational journeys from acquisition to retention. The document outlines multiple opt-in entry points and details industry-specific use cases across retail, banking, finance, and telecommunications. Examples include product discovery, repeat purchases, payments, returns, lead generation, contract renewals, account management, and appointment booking. The ebook also highlights automation, chatbots, personalization, and security as key enablers of scale and efficiency. It concludes that WhatsApp-driven conversational engagement significantly

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