This guide offers an end-to-end overview of how businesses can use WhatsApp to engage customers at scale. It explains the differences between the WhatsApp Business App and the WhatsApp Business Platform, including APIs, verification, analytics, and chatbot integration. The document details opt-in management, conversation categories, pricing models, and best practices for compliance. Use cases across industries illustrate how WhatsApp supports marketing, sales, support, and notifications. The guide positions WhatsApp as a core channel for conversational commerce and personalized customer journeys.

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