This mini guide introduces the core strategies for building effective loyalty programs using Talon.One’s Promotion Engine. It explains how data-driven personalization, reward variety, and real-time engagement increase customer retention. The guide highlights the importance of flexible campaign management, omnichannel integration, and the ability to test and optimize incentives. Case examples show how brands can create seamless experiences that drive both acquisition and repeat purchases by aligning loyalty programs with customer behavior and brand goals.

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