Guide
Ultimate Guide To Selling to the C-Suite
Introduction Use this guide to successfully gain access and sell to the C-Suite and executive-level buyers. Now, more than ever, the number of stakeholders involved in decision-making has grown dramatically. Learn how to expand your sphere of influence and sell higher in your accounts. Who is in the C-Suite? The C-Suite is the group of senior executives in the most critical management positions with job titles that usually begin with "chief" or “c” for short. This includes the Chief Executive Officer (CEO), Chief Technology Officer (CTO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. It’s important to map each organization to understand the structure since executive roles and responsibilities differ across all companies. In many businesses.