C-suite executives hold significant decision-making power in organizations, making it crucial for sales professionals to engage with them early in the sales process. Historically, reaching these executives has been challenging, as they often delegate vetting tasks to internal staff. However, the COVID-19 pandemic has accelerated C-suite involvement in buying decisions. Analysis shows a significant increase in their participation since April 2020. Sales professionals must be prepared for this opportunity by employing effective strategies. The article provides 12 tips to help navigate selling to the C-suite successfully.

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