This ebook explores how businesses use WhatsApp as a core conversational channel across marketing, sales, and customer support. It explains why WhatsApp’s reach, high open rates, and conversational nature make it ideal for personalized, two-way engagement. The document outlines key use cases such as notifications, promotions, authentication, customer care, appointment reminders, and conversational commerce. It highlights how rich media, interactive buttons, templates, and automation improve conversion and reduce support costs while maintaining compliance. Real-world examples show how brands combine chatbots with human agents to scale engagement without losing personalization. The ebook concludes with best practices for onboarding, message design, consent management, and measuring ROI from

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