This report presents global messaging trends based on billions of interactions across digital channels. It reveals rapid growth in WhatsApp, RCS, and in-app messaging as customers favor conversational, always-on engagement. The report outlines how AI, chatbots, and automation are improving response times while reducing operational costs. Industry examples show how messaging supports sales, customer support, authentication, and notifications in a single journey. Security, personalization, and orchestration across channels are identified as critical success factors. The report concludes that messaging is evolving into a core business infrastructure rather than a standalone communication tool.

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