How DHL Delivers an Irresistible Employer Brand That Drives Results

9 Pages

DHL Group, a leading logistics company, faced challenges in recruiting for 180,000 positions annually due to a fragmented online presence with over 200 disjointed career sites and multiple applicant tracking systems, leading to poor candidate and recruiter experiences. This issue was critical in both attracting frontline workers and resonating with knowledge workers in specialized roles. To address this, DHL aimed to unify and enhance its global employer brand through engaging, personalized content and streamlined recruitment processes.

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