This Braze guide showcases best practices for using in-app Content Cards to drive engagement and retention. It features creative examples from leading brands that use personalized, dynamic content to re-engage users throughout the customer lifecycle. The document covers use cases like onboarding, reactivation, and loyalty reinforcement, along with design principles that blend utility and delight. It emphasizes segmentation, automation, and contextual messaging as key to seamless, non-intrusive user experiences.

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