1 Create Authentic Moments THE IDEA BOOKIFC + 1 Now, when was the last time a package arrived on your desk? Did you toss it directly into your waste basket before you opened it? Doubtful. The human connection created by direct mail is undeniable. You can leverage this connection in your marketing motions, and it can be scalable, intelligent, and measurable. When you combine the emotional power of offline brand marketing with the personalization and transparency of digital, you create authentic moments that drive attention and affinity for your brand. Flip through our idea book, get inspired, and start making stronger connections. Gain Attention and Affinity for Your Brand When was the last time you deleted an email? Did you open it before you did? Today’s digital world is

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