The Heap Book of Questions Hypotheses About Your Product and Experiments For Improving It THE HEAP BOOK OF QUESTIONSTable of Contents Introduction Improving Y our Product: A Scientific Approach 4 A Note on Metrics Correlation and Causation Section 1 Product Features and General Usage 10 Why Use Quantitive Data? Questions on Product Features And General Usage Section 2: Conversion, Retention, and Customer Health 18 Conversion Rate Optimization Retention Three Stages of Retention Section 3 Product Launches 29 30 Days After Launch 2 © 2022 Heap Inc. | heap.io THE HEAP BOOK OF QUESTIONSSection 3 - con’t Active Usage Analysis 6 Months After Launch /1 Year After Launch Section 4: Behavioral Segmentation 36 Recommended Behavioral Segments Touchpoints Outside The Product Section 5 Mar

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