This guide curates strategies for each phase of the holiday marketing journey—from activation to post-season retention. It outlines campaign ideas like loyalty enrollment, flash sales, product recommendations, and cart recovery, complete with tips and visual examples. The playbook encourages early planning, cross-channel orchestration, and personalization to boost ROI during high-traffic periods. It concludes with retention-focused tactics to sustain engagement and transform one-time buyers into loyal customers.

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