Nearly 60% of email marketers are prioritizing automation to enhance subscriber engagement and ROI by sending personalized content at optimal times. Litmus’ report suggests using tools like countdown timers, which maintain engagement even after expiry, and advanced targeting that accommodates Apple’s Mail Privacy Protection. Additionally, tactics like polling and social signals significantly boost click-through rates and customer interaction by integrating timely, relevant content. Implementing weather-targeted emails and personalized imagery also increases engagement and conversion rates. Litmus offers comprehensive solutions for optimizing and personalizing emails to drive customer engagement and revenue.

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