WA YS TO ACHIEVE QUICK, HIGH-VALUE WINS WITH ACCOUNT-BASED MARKETING 4In fact, SiriusDecisions found 91 percent of marketers using ABM indicated a larger deal size, and 30 percent reported greater than 100 percent engagement increase with their C-level targets. A similar report from FlipMyFunnel found companies using ABM generate 200 percent more revenue from their marketing efforts compared to those that don’t. But ABM is not a magic pill. Planning a winning strategy can feel overwhelming and introduce a flood of questions: What accounts should we be targeting? What titles at those accounts? Should we use a 1:1 or a 1:many approach? What methods will be most effective in our post-COVID future? CMO Advisor Alon Waks sat down with ZoomInfo Vice President of Demand Generati

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