Ping Identity’s eBook outlines how identity best practices can improve customer experience by balancing security and convenience. It recommends simplifying registration with social login and progressive profiling, streamlining authentication through passwordless and adaptive MFA, and personalizing engagement via unified identity data. The guide emphasizes secure, consent-based data sharing and consistent omnichannel access to strengthen trust. Using identity orchestration, organizations can test and optimize user journeys without coding. By integrating CIAM with marketing and analytics tools, businesses enhance satisfaction, reduce friction, and build long-term loyalty through secure, seamless experiences.

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