Ping Identity’s guide explains how modern digital identity helps insurers differentiate through superior customer experiences across the search, registration, and self-service stages. It presents the story of Grace, a typical customer, to illustrate how legacy IAM causes friction, data silos, and poor personalization. Ping Identity’s CIAM platform enables seamless omnichannel journeys with progressive profiling, passwordless login, real-time verification, and consent management. These tools reduce form fatigue, prevent fraud, and empower customers to control their data. By enhancing security and usability, insurers increase trust, retention, and conversion while reducing call center costs and operational inefficiencies.

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