Whitepaper Learn how a renewed focus on Customer Identity can unlock innovation and inspire new capabilities. Why Customer Identity?Whitepaper Why Customer Identity? 1 2 Introduction 5 Business benefits Catalyze growth by optimizing customer experiences Shorten time to market by increasing developer efficiency Reduce compliance costs by effectively managing customer data 10 Customer Identity in action Serving consumer customers Empowering business customers Enabling constituents, partners, and other known third parties 14 Summing up ContentsWhitepaper Why Customer Identity? 2 Introduction Digital engagement shapes the way users and consumers interact with their services, starting with Customer Identity. The experience is much more than just a way to log in to and

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