Tealium’s Customer Data Integration 101 guide explains how to unify data from diverse sources—first, second, and third-party—into a single Customer Data Platform (CDP) to build comprehensive customer profiles. Tealium supports over 1300 integrations, enabling seamless ingestion of data from websites, mobile apps, CRM systems, social media, and offline sources using web tags, APIs, and SDKs. This clean, real-time data foundation allows businesses to activate personalized experiences, improve data governance, and maximize ROI by connecting data across channels and technologies efficiently.

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