Powerful Customer Data Use Case Recipes for Driving Amazing Customer Experiences While B2C businesses may get all of the data-driven, personalization, and omnichannel shine, we know B2B marketing and analytics teams can put together award-winning customer experiences and insights with the best of them. If you are a B2B professional looking for new and interesting ways that you might be able to leverage a customer data platform in your stack, then this is for you! B2B marketing and analytics teams are tasked with prospecting and gleaning insights about entire companies, not just individual consumers. So rather than millions of individual customers, you may be focused on a few hundred or thousand.

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