When buying a Customer Data Platform (CDP), start by clearly identifying your specific use cases to focus on collecting the right data and achieving desired business outcomes. Build a strong business case by involving cross-functional stakeholders early, ensuring a unified vision with executive sponsorship to guide the process forward. Evaluate vendors based on how well they integrate with your existing tech stack; opting for a vendor-neutral CDP like Tealium, which offers over 1,300 integrations, ensures flexibility and scalability. Finally, navigate procurement and implementation by aligning stakeholders and demonstrating the ROI of unified, real-time customer data for personalized, data-driven marketing and improved customer experiences.

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