Guide

How to Drive Engagement When Consumers Refuse to Change

How to Drive Engagement When Consumers Refuse to Change

Pages 12 Pages

AI in banking presents both risks and rewards, with success hinging on data quality. Risks include poor data leading to $406 million in average annual revenue losses, AI hallucinations with error rates up to 27%, bias in 85% of projects, and rising privacy threats where over half of institutions lost $5–25 million to AI-driven attacks. Mistrust also looms, as only 26% would embrace AI if poorly managed. Yet rewards are substantial: AI could unlock $1 trillion in annual banking value, improve efficiency by cutting $300 billion in costs, boost credit approvals by up to 30% without higher losses, and deliver fraud detection and personalization at scale.

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