Consumers now hold multiple accounts across institutions, making the first 30 days of a banking relationship critical for long-term engagement. MX research shows key actions during onboarding drive future activity: connecting external accounts makes users 48% more likely to stay active, setting up direct deposit increases engagement by 76%, logging in on four separate days boosts retention by 550%, making a mobile transfer raises activity by 195%, and using personal financial management tools increases engagement by 176%. Banks that embed education, ease, and personalization early can build loyalty, retention, and deposits.

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