The Customer Marketing and Advocacy e-book explains how turning satisfied customers into advocates drives growth across the lifecycle. It emphasizes breaking silos between Success, Marketing, Sales, and Product, with communities serving as the hub for advocacy. Steps include identifying champions using health scores, usage, and sentiment, engaging them with content and recognition, and aligning internally to avoid burnout. Case studies from Gong, Qualtrics, and Pipefy show gamification and superuser programs boosting upsells and retention. Advocacy impacts sales pipelines, product innovation, retention, and expansion, making it a key growth engine.

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