The 6 Ways to Use Product Analytics to Drive Your Product Roadmap guide explains how data ensures product strategies align with growth goals. It begins by dispelling myths, noting that roadmaps are not release plans or sales-driven wish lists, but should be grounded in user data. It recommends defining a North Star metric like NDR, setting outcome-focused goals, and gathering stakeholder input. User feedback through NPS, surveys, and closed loops sharpens priorities, while analytics improve feature launches and track adoption. Combining business and behavioral metrics gives deeper insight, enabling continuous improvement and scalable product-led growth.

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