The How to Keep and Grow Your Customers e-book explains how online communities drive retention, engagement, and product adoption in B2B SaaS. It stresses that CS must be proactive and scalable, with self-service at the core. Effective strategies include launching customer communities, maintaining knowledge bases, and ensuring success content is accessible. Integrating communities with CRMs, ticketing, and workflow tools unlocks engagement data, supports ideation, and streamlines support. Ultimately, building belonging and enabling self-service reduces churn, strengthens advocacy, and positions CS as a key driver of long-term revenue growth.

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