This practical Braze guide outlines how to build and scale SMS programs. It explains compliance requirements (opt-ins, consent, timing), message formatting, and segmentation. Step-by-step workflows show how to integrate SMS into multi-channel journeys with email and push. Case studies demonstrate how brands drive higher conversions through personalization, urgency, and transactional messaging. The guide also provides testing tips and KPIs for optimizing deliverability, response rates, and customer satisfaction.

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