This comprehensive guide details how to build, scale, and comply with SMS marketing programs. It covers key areas including compliance laws (TCPA, GDPR), opt-in management, cost structures, and best practices for customer engagement. The guide includes templates, campaign examples, and success stories from brands like Giant Eagle and PureGym. It positions SMS as a high-impact, real-time channel for loyalty, retention, and personalized engagement when used strategically and responsibly.

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