This SMS Marketing Handbook from Dripcel guides businesses through launching and optimizing SMS campaigns to drive engagement, conversions, and ROI. It covers essentials like building contact lists, crafting concise and personalized messages, scheduling for peak performance, and ensuring compliance with regulations (including 10DLC). The guide highlights SMS use cases—reminders, promotions, support, surveys—and presents data showing high open rates and strong ROI. It includes a case study with measurable success and outlines Dripcel’s tools for segmentation, automation, analytics, and campaign optimization. The platform offers AI-driven insights and free trials to get started.

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