Executive Summary • Commercial excellence includes all the ways your organization drives, creates, captures, and manages demand, including: • In-depth analysis of the market to inform your commercial strategy • Strong value case for your offering and robust commercial strategy to create and capture demand •Outstanding execution capabilities within sales, marketing, customer service, channel partnerships, branding, pricing, and product management • The people, processes, tools, and technology to enable execution capabilities ? Capability to measure and monitor to track success and inform refinements • Commercial excellence ensures that your well-vetted commerci

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