Medallia’s guide to employee experience (EX) survey design emphasizes aligning survey content with key business outcomes and ensuring questions are clear, actionable, and audience-appropriate. It advises starting with a defined goal, using metrics like engagement indices, and asking about relevant key drivers. Surveys should follow a logical flow, use concise, bias-free language, and avoid multi-barreled or vague items. Five-point scales with labeled responses are preferred for clarity and mobile-friendliness. Survey length depends on purpose, ranging from 5 to 40 questions. Well-crafted surveys provide critical insights to drive organizational improvement.

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