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Dominating Major Sales Events in Southeast Asia

Dominating Major Sales Events in Southeast Asia

Braze
Pages 10 Pages

This regional playbook advises retailers on leveraging key eCommerce moments like 9.9 and 11.11 sales. It explains how to use Braze for pre-event segmentation, real-time campaign orchestration, and post-event re-engagement. Emphasizing hyper-personalization, localization, and timing precision, it showcases winning strategies from top APAC brands. The report urges marketers to blend push, SMS, and in-app messaging to capture intent and maximize lifetime value during competitive sales cycles.

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