This regional playbook advises retailers on leveraging key eCommerce moments like 9.9 and 11.11 sales. It explains how to use Braze for pre-event segmentation, real-time campaign orchestration, and post-event re-engagement. Emphasizing hyper-personalization, localization, and timing precision, it showcases winning strategies from top APAC brands. The report urges marketers to blend push, SMS, and in-app messaging to capture intent and maximize lifetime value during competitive sales cycles.

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