A major retail bank in Southeast Asia leveraged Meiro's Customer Data Platform (CDP) to address challenges like fragmented customer data, inefficient marketing efforts, and regulatory compliance. By consolidating data from 15 sources and creating unified customer profiles, the bank improved lead acquisition, personalization, and campaign performance. Meiro’s CDP enabled 140 hours saved per month in data reporting, a 238% improvement in direct marketing conversion rates, and a 10% increase in marketing campaign efficiency. Personalized web banners contributed 30% of new leads in 2022, generating a business value of $4.7 million. The bank also achieved a 50% annual expansion in its targetable audience and 5x improvement in cost-per-acquisition.

Join for free to read