Product Analytics Buyer’s Guide A guide to choosing the right product analytics solutionTable of Contents PART 1 What is product analytics, and who needs it? PART 2 How to choose the best product analytics tool PART 3 The principles of good analytics PART 4 Conclusion 3 8 12 16 2 © 2022 Heap Inc. | heap.io PRODUCT ANALYTICS BUYERS GUIDEPART 1 Who needs product analytics —and why Presenting a thorough overview of product analytics, with practical considerations for bringing it into your business. Let’s go! What is product analytics? Product analytics is a set of tools that examine the behavior of users within your product, providing critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value. For product t

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