1 vv CRISIS COMMUNICATIONS: Preparation and Management Essentials2 A COMMUNICATIONS CRISIS IS NOT A MATTER OF IF , BUT WHEN. While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent response across channels. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats. So, effectively managing a crisis and protecting your brand reputation is ultimately about safeguarding your entire organization.3 Nearly all business leaders (95%) expect to be hit by a corporate crisis in the future, and 69% have experienced at least one corporate crisis from

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