In an uncertain world marked by economic crises, high inflation, the war in Ukraine, and COVID-19 impacts, traditional B2B marketing models falter, demanding a digital and automated transformation. Deloitte Digital outlines six crucial steps: adapting to changing decision-makers, becoming customer-centric, embracing technology and innovation, transforming digital business and customer models, creating new market roles, and fostering collaboration to break down silos. This approach aims to future-proof B2B models, emphasizing continuous optimization and agility to navigate ongoing challenges.

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