In the wake of COVID-19, traditional B2B marketing models are outdated, and businesses must prioritize digital transformation. Companies should embrace customer-centric approaches, addressing changing decision-makers and increasing collaboration between marketing and sales. Key steps include redefining market roles, breaking down silos, and integrating data-driven insights into every phase of marketing. Leveraging advanced marketing technologies like cloud-based solutions enables faster adaptation to market changes. Success hinges on continuous optimization and aligning leadership on strategic goals.

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