Seer tested how AI summarizes brands and found a surprising lever: footers. After years tracking the prompt “tell me about Seer Interactive,” AIO/GEO researcher Nick Haigler noticed many models echoed “remote-first” because that phrase sat in Seer’s footer—repeatedly crawled and cited. Seer rewrote the footer and within ~36 hours ChatGPT 5 reflected the new messaging. Takeaways: treat site real estate (nav, footer) as brand signal; prioritize what you want to be known for; increase the share of citations you control on your own domain; and cultivate friendly third-party citations you can update. Avoid stuffing long blocks—small, consistent signals win.

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