ANAL YTICS & PPC TV TEST LEADS TO 69% INCREASE IN CONVERSIONS CASE STUDY©2018 Seer Interactive • p2 OVERVIEW • CLIENT: Trex Company, Inc. • INDUSTRY: Home & Garden • SERVICES: Analytics & PPC • RESULTS: 60% higher conversions per impression; 48% higher conversion rate; 8% higher click-through rate; 69% higher overall conversions on siteThe Challenge Trex is the leading composite decking brand. They are the world’s largest manufacturer of wood-alternative decking products. They have many agency partners that place and manage media in market, inclusive of traditional TV advertising. At Seer, while we’re well versed at analyzing the effectiveness and impact of digital ads, we wanted a quick way to understand the impact of offline marketing on online performance, in

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