The Amplitude workbook outlines a strategic, hands-on approach to improving customer retention by guiding teams through defining critical events, measuring usage intervals, and mapping user lifecycles. It emphasizes that retention is key to sustainable growth and encourages segmentation into new, current, churned, and resurrected users. Each stage includes targeted tactics—from onboarding and just-in-time guidance for new users to engagement strategies for active users and campaigns to resurrect churned ones. Through behavioral personas, diagnostic checklists, and retention curve analysis, the workbook provides a framework for designing personalized experiences that drive long-term loyalty.

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