This playbook provides a framework for using product analytics to build better digital products and drive growth. It introduces the North Star Framework to align teams around a key metric representing long-term customer value. The playbook walks through key stages—tracking events, forming hypotheses, segmenting users, analyzing retention, and building experiments—while showing how to avoid common pitfalls like vanity metrics. It emphasizes a cycle of continuous learning, where insights fuel action. With real-world case studies, it demonstrates how product teams can iterate rapidly using Amplitude to prioritize features, improve onboarding, and boost engagement.

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