This PDF explores how media and entertainment companies can thrive by transforming first-party customer data into competitive advantage. As ad revenues decline, customer churn rises, and content consumption fragments, leaders must unify data systems, personalize experiences, and prioritize retention. Case studies from Disney+ Hotstar, NBCUniversal, and Le Monde show how Amplitude’s analytics and experimentation tools drive conversions and reduce churn. The report stresses privacy and governance, while predicting more CDP adoption, cross-sector data partnerships, and agile collaboration. Amplitude enables M\&E teams to activate insights, optimize journeys, and scale engagement across platforms.

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