This guide for CIOs outlines how to deliver customer-centric experiences by integrating modern cloud infrastructure with digital analytics. It recommends migrating to AWS to improve agility, cost, and innovation, and using Amplitude to unify data, insights, and action. Key steps include modernizing the data stack, de-risking cloud migration with feature flags, using observability tools like Amazon CloudWatch, and understanding customer journeys through behavioral data. Amplitude’s no-code experimentation and analytics enable personalized, high-impact digital experiences. Together, AWS and Amplitude drive faster, insight-led digital transformation.

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