The 5 Stages of Account- Based Marketing And How to Win Them All2 Introduction Savvy B2B marketers know that account-based marketing is the key to success in today’s crowded market. But for many the promise of ABM is still mostly just that — promises. That’s because most ABM platforms are just empty boxes with tools that could reach your key buyers and convert them into leads and demos, if only they had the right data. ZoomInfo’s MarketingOS changes all that. Our ABM platform is built from the ground up with the world’s best B2B data, primed to deliver results at every step in your ABM strategy. Let’s take a look at the difference strong data can make at each stage of your ABM program.3 Stage 1: Define Before you identify your list of target accounts, you have to understand which

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