What you can't afford NOT to know B2B Prospecting Guide 2 In this B2B prospecting guide, we’ll cover: • What is B2B prospecting? • B2B buyer journey • T op B2B prospecting challenges • Prospecting myths • 8-step B2B prospecting system • Key prospecting tools • Prospecting KPIs Business to Business (B2B) prospecting is the pillar of lead generation. 70% IMPROVING LEAD QUALITY of marketers at B2B companies reported that was the primary concern. What is B2B Sales Prospecting? Business-to-business (B2B) prospecting is the pillar of lead generation. When prospecting for new business, the goal is to identify as many quality prospects as possible. However, B2B sales prospecting strategy is not as easy as it sounds. According to T echnology Advice, 70% of marketers at B2B companies report

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