Guide

2025 Reporting Playbook

2025 Reporting Playbook

Pages 10 Pages

This playbook provides a framework for marketers to measure and communicate the impact of customer engagement. It defines key metrics across acquisition, retention, and monetization while emphasizing real-time data visualization and experimentation. The guide introduces Braze’s “Engagement Efficiency Model,” linking performance metrics to business outcomes. It also covers how AI and automation streamline reporting, improve accountability, and help marketing teams transition from reactive analysis to predictive insights.

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