The *Zurple 2023 Real Estate Business Plan* provides agents with a structured guide to review past performance, set 2023 goals, and prepare for success. It begins with calculating 2022 income, expenses, and analyzing what worked or failed. Agents then establish S.M.A.R.T. personal and professional goals, forecast KPIs like GCI and transaction volume, and set monthly benchmarks. Preparation includes marketing and lead generation best practices, such as using automation, refining lead sources, and diversifying outreach across digital and offline channels. The guide concludes with templates and worksheets to track strategies and required resources.

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