Why B2B Contact & Account Data Management Is Critical to Your ROI
Why B2B Contact & Account Data Management Is Critical to Your ROI
13 PagesThis ebook highlights the ROI impact of B2B data quality, explaining costs of poor data and benefits of clean, enriched data. It covers the 5 Cs of data quality and offers strategies for maintaining accurate, complete, and consistent data to improve lead scoring, segmentation, and sales alignment.
